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The One Branding
During my tenure as a senior designer who oversaw the art direction for one of the largest houses in America, I played a pivotal role in shaping the visual identity and creative direction of ‘The One’ brand. With a deep commitment to creativity, innovation, and strategic thinking, I led a talented team of designers, artists, and creatives to ensure that The One’s visual presence remained at the forefront of the industry.
Collaborating closely with cross-functional teams, I guided the development of advertising campaigns, print ad designs, video direction and editing, and various marketing materials that captured the essence of the brand while aligning with market trends and consumer preferences.
By overseeing photo and video shoots, I ensured that our visual assets consistently communicated our brand's message with impact and authenticity.
In summary, my role in art directing a $295 million dollar property fwas characterized by creative leadership, strategic vision, and effective collaboration. Through innovative design, impactful campaigns, and a dedication to excellence, I contributed to elevating the home’s visual identity.